About Us

Etkin & Company was founded in 1987 to place owners of premier, private companies considering the sale of their business on equal footing with the most experienced and sophisticated strategic and financial acquirers.

Since then, we have created billions of dollars of value and liquid wealth and delivered industry-record valuations to owners of leading, private U.S. businesses and brands, including:

See what clients have to say about working with Etkin & Company and the results we have achieved here.

Bill Etkin has also worked closely with Howard Schultz, founder and former chairman, president and ceo of Starbucks Coffee Company, and the Starbucks Senior Leadership Team in connection with Starbucks’ business and global growth. Howard discusses Bill’s contributions to Starbucks in his book Onward: How Starbucks Fought for Its Life without Losing Its Soul (Rodale, 2011), stating:

“… Because I felt we needed an outsider’s perspective, I invited one non-Starbucks person to join us. Billy Etkin runs a successful boutique merger and acquisition firm and has one of the most intelligent business minds I know, especially when it comes to communicating critical and often complicated information to Wall Street. While some were cautious about an outsider chiming in, Billy’s business acumen and unfiltered, respectful opinions helped us, I think, to see the forest through the trees and articulate the company’s situation. I trusted Billy and his intentions implicitly, and he showed up for no other reason than to help Starbucks …”